As the crocuses start blooming and sentiments lift from a somewhat gloomy dank, cold winter, it is an opportune moment to review marketing techniques that will help deliver a sale/letting, even in these turgid times.

Those who sneer at the For Sale/Letting Board and dismiss it as ‘prehistoric’ or think of it as an agent’s conspicuous self-aggrandisement, are guilty of a gross misunderstanding. You, the consumer, maybe losing out.

Naturally, I am a great believer in the powers of the digital portals, social media and videos but never have so many owed so much to the powers of the For Sale/Letting Board (and the pencil for that matter). Continue reading →

I have been approached now by countless entrepreneurs looking to use an AI platform to ultimately replace the digital portals as we know them today. Continue reading →

The wholesale ritual slaughter of agents coffers by the digital portals, is as predictable as inflation. They have the Residential Property Industry by the ‘Jackson Pollocks’ and they are using their power to feed their glutinous 74% profit margins and twas ever thus. Continue reading →